about us

About Us

Primart – Redefining Affordable Fashion with Quality and Style

Primart is a dynamic apparel brand driven by a passion for delivering the latest clothing fashion trends with uncompromising quality at prices that suit every budget. As part of the Loharuka Group, a trusted name in real estate and corporate construction for over 25 years, we bring the same dedication, reliability, and customer-centric approach to the organized retail sector. Our stores are designed to be the best clothing stores, offering a seamless shopping experience where every garment tells a story of craftsmanship, care, and value. At Primart, we understand that every piece of clothing holds emotional value. Whether it’s a cherished outfit for a special occasion or everyday essentials, fulfilling your fashion aspirations with your hard-earned savings remains our priority.

Future Vision – Where Innovation Meets Affordability

Latest Fashion Trends: Our collections blend contemporary styles with timeless elegance, ensuring you always stay in vogue. From fashionable menswear to chic womenswear and adorable kidswear, Primart brings the best in clothing fashion for everyone.

Commitment to Quality: We prioritize superior materials and impeccable stitching, ensuring lasting comfort and durability.

Affordable Pricing: Fashion should be accessible to everyone. We promise exceptional value without compromising quality.

Primart is your destination for the best clothing fashion, where every garment combines quality, affordability, and timeless style to redefine fashion for all.

Founder & Director

Anish Loharuka – The Visionary Behind Primart's Affordable Fashion Revolution

Founder & Managing Director

With a keen entrepreneurial spirit and an unwavering commitment to excellence, Anish Loharuka, the Director and Founder of Primart, has successfully led the brand to redefine affordable fashion in India. A dynamic leader driven by a passion for making quality apparel accessible to all, he combines over two decades of expertise in real estate and corporate construction with his innovative vision for the retail sector. As a second-generation entrepreneur from the renowned Loharuka Group, Mr. Loharuka carries forward a legacy of trust, dedication, and customer-first values. His leadership philosophy centers around the belief that fashion is not just about garments but also about aspirations, identity, and confidence. By bringing stylish, high-quality clothing at affordable prices, he ensures that Primart caters to the diverse needs of men, women, and children alike. Guided by his forward-thinking approach, Mr. Loharuka has built Primart as a go-to destination for the latest fashion trends, combining the essence of craftsmanship, superior quality, and unmatched value under one roof. His relentless focus on customer experience and innovation continues to drive the brand's evolution, making shopping both seamless and delightful. Mr. Loharuka’s dedication to excellence and his passion for quality-driven, affordable fashion have positioned Primart as a trailblazer in organized retail, inspiring trust and admiration from customers and partners alike.